“Look, we all experienced bad service before. But for most of us, there is not much we can do about it. Maybe write a negative yelp review. Or maybe don’t go back to the place, but Larry David has chosen a different path.” That is how one of the “Curb Your Enthusiasm” TV Series starts. Larry David is the main character, the writer, and the director. In the episode, Larry decided to open a coffee shop next to another out of spite.

The effectiveness of SMS technology can play a great role in competition for a small restaurant business. For example, an owner can use QR code or simply send a text to a number to opt-in to receive a special promotion by text. The owner can send monthly deals such as to get 1 pizza pie and a code for $10. The promotion can be an image or slideshow type of images. In my previous article, I mentioned that 90% of the text is viewed within 3 minutes. The effectiveness of SMS is very high

Larry David’s objective was not to make money, but that is not the case for small restaurants.

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Video from Curb Your Enthusiasm Facebook page