🌐 IT’s value? How do you find it? 📊

It was a reality check and unfair as it comes. There he was sitting at his $10,000 dollar desk as he expressed his pain. “I need to cut my operating cost because I have no money coming in. What section of the IT can we cut, Tim?” I looked at the marketing guy and thought how would he answer.

The reality check is, Information Technology (IT) is embedded within the operation cost where it is harder to extract out the value, in the form of numbers. I am sure the marking dude can tell me how many leads came in and how many leads became a customer. He would certainly love to point out how the customer acquisition cost decreased over the years. I know he is going to finish me if I attempt to explain 50% of the marketing value came from IT. You cannot blame him as he is only trying to keep his co-worker.

Demonstrating Phone System’s Value

That is how Tim, my colleague, expresses his thoughts and he is 100% right about IT being embedded. For example, a client of mine provides immigration services. He has a phone system. It is clear that the phone system brings value because if he cannot talk to people, then he can’t convert them to customers.

One of the ways to put a value on a phone system is to view the dilemma in the opposite way. That is: How much money does the company lose if the phone system is down? Imagine that the marketing department converts ten leads per day. Not to mention five employees that are costing $1000 per day. We can simply say that losing the phone system will cost the company at least $1000 per day.

-Oncallma.com
(646) 687-7700
Schedule a free demo today

Photo by Taylor Vick on Unsplash